A website has a major role to play in lead generation. Being the face of any brand, it has to be updated with all the latest web designing features for enabling 100% user experience. Web-based business owners are always on a quest for effective lead generation strategies to increasing conversion rate. For that, start with upgrading the website.
Here are the top 3 qualities of a website for lead generation—
The website should be SEO-friendly. Without performing SEO and other digital marketing including social media optimization or Pay Per Click influencing traffic to drive organically to the website is not possible. Also, aiming to achieve the no-1 position at the SERP will also be outlandish with making the website ideal for SEO and other online marketing services.
UX & UI
Start with making a responsive website as the mobile users are more than desktop users. For their user experience, transforming to responsive websites is mandatory along with charging it up with AMP. Impress users with faster website, zero errors and a chic yet simple user interface.
Opt for the live chatbots for supporting interactive marketing. Talk to visitors directly and support them with a live update of any information they want.